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Because girls just wanna have fun...
and get shit done.

Lotza was founded with an optimistic and ambitious objective: to empower women to have more fun (together).

The science-backed, plant-powered ingredients in Lotza allow us to look and feel our best, giving us the freedom to escape the daily grind, let loose with friends, and still wake up ready to tackle the day.

Laura Markz

Meet the founder.

As a serial entrepreneur and busy mom of three, I'm no stranger to the abrupt life pivot from "all the fun" in my early 20's to the crushing load of responsibilities adulthood brings. As I got older, I found myself spending less time with friends, and less time doing the things that brought me joy.

Feeling defeated that “having it all” was out of reach, the idea for Lotza came to me while 9 months pregnant (in the shower, of all places). I came to the realization that having fun is critical to a rich and fulfilling life, not something we should de-prioritize in order to achieve it. From then on, through Lotza, I've obsessively pursued my mission of empowering women to have more fun. (While having a little fun myself, of course.)

Our Expert Advisors

(a.k.a., the brains behind the operation)

Laura assembled a team of leading formulators, doctors, and research pioneers bringing diverse expertise spanning nutritional health. She works with them to translate cutting edge research and findings into Lotza's product development, and is on road to continuously advance and improve the product for optimal taste, rapid recovery, and overall health.

Renee Eli

PhD Nutritionist

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Paria Vaziri

Naturopathic Doctor

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Joe Farinella

Expert Formulator

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Renee Eli

PhD Nutritionist

Renée Eli, Ph.D. is a contemplative scholar and restorative medicine researcher who has dedicated her life to nurturing whole health. She is former Chief Science and Wellness Officer of a women’s probio-phytotherapeutic supplements line, provides formulation guidance to nutritional supplements companies worldwide, and is founding scientist of CURAlive, which small-batch produces a restorative skincare formulation undergoing case studies at present. A retired healthcare provider recognizing that chronic health concerns are a gateway to wholeness-making, Renée calls on functional plants- and micronutrient-education.

Paria Vaziri

Naturopathic Doctor

Dr. Paria is a licensed naturopathic doctor in the state of California with a focus in women’s health. She graduated from Virginia Tech with a bachelor’s degree in Biological Sciences then went on to pursue her naturopathic medical license at Bastyr University. She's since then has worked with hundreds of women to help optimize their menstrual cycles, digestion, and energy.Outside of her practice, she’s worked with numerous brands such as Lemme, Marea Wellness, and Tribeu as a part of their medical advisory board. In addition, she’s passionate about creating free health education content on Instagram and Tik Tok revolving around natural medicine and holistic wellness.

Joe Farinella

Expert Formulator

Joe has devoted his career to leading innovation teams and solving complex client problems related to beverage formulation and manufacturing. Joe began his career as a Process Engineer at Quaker Oats in 2000, going on to spend 13 years in the PepsiCo organization in a variety of high impact, hands-on leadership roles. Joe’s time at PepsiCo culminated in his role as Gatorade's Senior Manager of Product Development, leading the stage-gate process across the Gatorade portfolio, regularly executing on 30-50 new consumer offerings per year.Joe then spent 8 years as Vice President of R&D at Imbibe, a 3rd-party beverage and flavor development company, where he led all beverage and flavor development. He personally led several thousand development projects in his time at Imbibe. Joe founded The Beverage Incubators in January 2021 to return to his passion of working hands-on with clients to develop their beverage products. Joe has a BS in Chemical Engineering from the University of Illinois in Urbana-Champaign, where he graduated Magna Cum Laude.

Our Vision:

Lotza drink mixer is just the first step on our mission to bring more fun into women’s lives. We are dedicated to creating a future where, as adults, we can laugh more, do more of what we love, and be more true to ourselves... no apologies necessary. With that, every product we pursue will serve to build that future vision.

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